What matters
The service area affects travel, availability and delivery. Define the locations and exceptions that the sales team can explain before promoting an offer to a broader audience.
Put it into practice
- List locations served
- Define how exceptions are handled
- Confirm location in qualification
An example in practice
A contractor receives a request outside its normal area. The team checks whether a visit is practical before booking the estimate.
What to track
Track qualified and out-of-area inquiries separately.