What matters
A launch needs more than a live advertisement. The team should recognize the offer, receive test inquiries and understand how sales outcomes will be recorded before evaluating campaign performance.
Put it into practice
- Test the inquiry path
- Confirm sales-team readiness
- Check the measurement plan
An example in practice
A test form arrives successfully, but the sales team does not know which offer it refers to. The launch preparation resolves that missing context.
What to track
Record test inquiries and the completion of each handoff.