What matters
A person researching options and someone requesting a specific service may need different information. Use the inquiry context to evaluate whether the message attracts people the business can actually serve.
Put it into practice
- Define the service being sought
- Connect the message to that need
- Review the requests generated
An example in practice
An emergency-service inquiry and a planned maintenance inquiry enter different conversations. Their value cannot be compared using request volume alone.
What to track
Track qualified inquiries by intent and service.