What matters
A working link is only part of the process. Forms, calls and emails need ownership and a way to preserve the visitor’s request so the response addresses the right service.
Put it into practice
- Test each contact option
- Identify its owner
- Check that source context is retained
An example in practice
The form works, but requests go to an unattended inbox. The business adds ownership and follow-through before calling the inquiry path complete.
What to track
Track requests that receive a useful response.