What matters
Start with a documented bottleneck and a consistent baseline. Changing offer, traffic and response routines together can make it difficult to understand which part affected the observed result.
Put it into practice
- Choose one priority
- Define the change and owner
- Review the same indicator afterward
An example in practice
A company improves quote follow-up and tracks decisions on the same opportunity group before drawing conclusions about its acquisition channels.
What to track
Compare the selected stage and execution of the change.