What matters
Awareness activity needs a clear relationship to the buying process. Visitors may require more context before inquiring, so review what information helps them understand the problem and the service offered.
Put it into practice
- Identify the audience’s starting point
- Explain the service clearly
- Provide an appropriate next step
An example in practice
A homeowner first encounters a maintenance service through content. The page explains the work and gives a path to ask questions without assuming an immediate purchase.
What to track
Observe inquiries and sales steps following the activity.