# Demand generation and awareness

> Explain an offer to people who may not yet be requesting a quote.

Official source: https://scavicompany.com/docs/demand-generation/

Updated: 2026-10-12

Published by: Scavi Company

Language: en-US

## What matters

Awareness activity needs a clear relationship to the buying process. Visitors may require more context before inquiring, so review what information helps them understand the problem and the service offered.

## Put it into practice

- Identify the audience’s starting point
- Explain the service clearly
- Provide an appropriate next step

## An example in practice

A homeowner first encounters a maintenance service through content. The page explains the work and gives a path to ask questions without assuming an immediate purchase.

## What to track

Observe inquiries and sales steps following the activity.

## Related reading from our blog

- [Read the related article](https://scavicompany.com/blog/what-makes-an-offer-convert/)
- [Explore the blog](https://scavicompany.com/blog/)

## Related guides

- [Consistent local business information](https://scavicompany.com/docs/local-business-information/index.md)
- [Service-area planning](https://scavicompany.com/docs/service-area-targeting/index.md)
- [Ad and page consistency](https://scavicompany.com/docs/ad-and-page-consistency/index.md)