What matters
Useful proof explains relevant experience and the service delivered. A portfolio, customer story or process description should keep its context rather than presenting one outcome as a universal promise.
Put it into practice
- Select representative work
- Explain the service and context
- Keep claims consistent with delivery
An example in practice
A painting company shows a completed commercial project and describes its contribution instead of letting images imply an undefined range of services.
What to track
Observe which proof resolves buyer questions.