# Proof and positioning

> Use verifiable information to help a buyer understand the business.

Official source: https://scavicompany.com/docs/proof-and-positioning/

Updated: 2026-10-12

Published by: Scavi Company

Language: en-US

## What matters

Useful proof explains relevant experience and the service delivered. A portfolio, customer story or process description should keep its context rather than presenting one outcome as a universal promise.

## Put it into practice

- Select representative work
- Explain the service and context
- Keep claims consistent with delivery

## An example in practice

A painting company shows a completed commercial project and describes its contribution instead of letting images imply an undefined range of services.

## What to track

Observe which proof resolves buyer questions.

## Related reading from our blog

- [Read the related article](https://scavicompany.com/blog/case-studies-for-contractors/)
- [Explore the blog](https://scavicompany.com/blog/)

## Related guides

- [Planning a landing page](https://scavicompany.com/docs/landing-page-plan/index.md)
- [Accounts and data ownership](https://scavicompany.com/docs/accounts-and-data-ownership/index.md)
- [Preparing a measurable launch](https://scavicompany.com/docs/launch-preparation/index.md)