What matters
Scavi’s US website states that campaigns run in the client’s accounts and tracking lives on the client’s domain. Confirm access, responsibilities and the project scope before work begins so the business understands what it owns and manages.
Put it into practice
- Identify current account owners
- Confirm access needed for the project
- Record responsibility for assets and leads
An example in practice
A company starts a campaign in its own advertising account and keeps the lead records connected to its sales process. Account access is part of project preparation.
What to track
Verify that asset and record ownership is documented.