Call tracking shows which marketing actually brings calls and jobs. Here is how to use it.
In this article
Why it matters
Contractors spend on Google, mailers, yard signs and wraps without knowing what works. Call tracking assigns a number to each source and shows where calls come from. Decisions become data-based.
Tracking numbers
A different number for each channel.
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Recordings
Listen to calls to improve booking.
Booking rate
See how many calls became appointments.
Marketing ROI
Connect calls to jobs and revenue.
Privacy rules
Recording laws vary by state. Use disclosures.
Tools
Many call tracking services integrate with CRMs.
Keep your main number
Keep your main number on your Google profile when appropriate.
Where to start
Add tracking numbers to two channels you're unsure about.
Know your numbers
Calls, booked jobs and revenue by source.
An example
A roofer found yard signs brought more booked jobs than a costly online directory and shifted budget.
Common mistakes
No recording disclosures, not connecting calls to revenue and changing numbers too often.
Who should use it
Any contractor spending money on more than two marketing channels. Even a simple setup with three tracking numbers shows which channels deserve more budget.
Turn your work into your best advertising.
We help home service contractors turn real projects, videos and events into a steady flow of local leads and booked estimates.
Frequently asked questions
Is call recording legal for contractors?
Call recording laws vary by state. Some require consent from all parties, so use a disclosure message and check your state rules.