What matters
Seasonality should be examined through actual inquiry and delivery records. Review the services available in each period and avoid treating last year’s pattern as a guaranteed source of future demand.
Put it into practice
- Review comparable periods
- Confirm current capacity
- Choose a clear objective for each action
An example in practice
A company has additional capacity before its usual busy period. It reviews relevant services and customer requests before creating a campaign.
What to track
Compare demand and capacity use across similar periods.