# Search intent and acquisition

> Match the offer to what a prospective customer is trying to find.

Official source: https://scavicompany.com/docs/search-intent/

Updated: 2026-10-12

Published by: Scavi Company

Language: en-US

## What matters

A person researching options and someone requesting a specific service may need different information. Use the inquiry context to evaluate whether the message attracts people the business can actually serve.

## Put it into practice

- Define the service being sought
- Connect the message to that need
- Review the requests generated

## An example in practice

An emergency-service inquiry and a planned maintenance inquiry enter different conversations. Their value cannot be compared using request volume alone.

## What to track

Track qualified inquiries by intent and service.

## Related reading from our blog

- [Read the related article](https://scavicompany.com/blog/google-ads-vs-meta-ads-small-business/)
- [Explore the blog](https://scavicompany.com/blog/)

## Related guides

- [Demand generation and awareness](https://scavicompany.com/docs/demand-generation/index.md)
- [Consistent local business information](https://scavicompany.com/docs/local-business-information/index.md)
- [Service-area planning](https://scavicompany.com/docs/service-area-targeting/index.md)