# Preparing a measurable launch

> Make sure campaigns, inquiry handling and measurement work together.

Official source: https://scavicompany.com/docs/launch-preparation/

Updated: 2026-10-12

Published by: Scavi Company

Language: en-US

## What matters

A launch needs more than a live advertisement. The team should recognize the offer, receive test inquiries and understand how sales outcomes will be recorded before evaluating campaign performance.

## Put it into practice

- Test the inquiry path
- Confirm sales-team readiness
- Check the measurement plan

## An example in practice

A test form arrives successfully, but the sales team does not know which offer it refers to. The launch preparation resolves that missing context.

## What to track

Record test inquiries and the completion of each handoff.

## Related reading from our blog

- [Read the related article](https://scavicompany.com/blog/google-ads-vs-meta-ads-small-business/)
- [Explore the blog](https://scavicompany.com/blog/)

## Related guides

- [Working with Scavi](https://scavicompany.com/docs/working-with-scavi/index.md)
- [Preparing for a sales diagnostic](https://scavicompany.com/docs/sales-diagnostic/index.md)
- [Readiness for lead generation](https://scavicompany.com/docs/lead-generation-readiness/index.md)