A short press release about real local news can earn coverage that ads cannot buy.
In this article
Real news only
Milestones, new services and community work.
Local angle
Why it matters to the town.
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The rest of this article is worth the 20 seconds
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Short and clear
Who, what, when and a quote.
Photos
Include a good photo.
Send to the right people
Local editors and community sites.
Common mistakes
Ads disguised as news, long releases and no follow-up.
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Frequently asked questions
What is newsworthy for a service company?
New services, milestones, community projects, awards and useful seasonal tips for local residents.