Net Promoter Score asks how likely customers are to recommend you. It is a simple pulse on loyalty.
In this article
One question
Likelihood to recommend.
Follow-up question
Why.
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Act on feedback
Fix problems.
Promoters
Ask for reviews.
Track trends
Over time.
Common mistakes
Surveys without action, too many questions and ignoring detractors.
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Frequently asked questions
How is Net Promoter Score calculated?
Customers rate from 0 to 10; the percentage of detractors is subtracted from the percentage of promoters.