Owners and architects trust other owners more than any marketing a contractor writes. Testimonials collected at the right time are strong proof in proposals and on your website.
In this article
When to ask
Right after substantial completion or a successful move-in, when the project is fresh.
Who to ask
Owners, owner's representatives, architects and facility managers.
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Guiding questions
What problem did we solve? How was communication? Would you hire us again?
Write it with them
Offer to draft from a short conversation and let them edit.
Permission
Get written approval for name, title, company and photo.
Formats
Short quotes, longer case studies and short videos.
Where to use them
Proposals, RFP responses, the website and project pages.
Common mistakes
Waiting a year to ask, generic quotes and using names without permission.
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Frequently asked questions
Do I need permission to use a client's testimonial?
Yes. Always get written permission to use the client's name, company and words, and let them review the final text before publishing.