Inspections build trust before the sale.
In this article
Storm season
Hail and wind.
Home sales
Buyers and agents.
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Insurance
Documentation.
Photo reports
Proof.
Honesty
Repair when possible.
A closer look
Homeowners fear roofers who invent damage. A roofer who says "your roof is fine" when it is earns referrals and comes back for the replacement years later.
Where to start
Create a simple photo report template and use it on every inspection.
An example
A roofer gave honest inspections during home sales. Realtors began sending every listing his way.
Know your numbers
Track inspections, repairs, replacements and referrals.
A message that works
"Hi Ann, your roof looks good. Two loose shingles; repair is $X. Photos attached."
Common mistakes
Inventing damage, no photos and pressure tactics.
Pricing tip
Many roofers offer free inspections but charge for formal certifications for home sales. Be clear about what is free and what is a paid report.
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Frequently asked questions
Should roofers offer free inspections?
Many do, but they should deliver honest photo reports. Inspections that always end in a replacement pitch hurt trust.