A simple referral program turns satisfied customers into steady leads.
In this article
Timing
After the job.
Rewards
Simple.
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Tracking
Source.
Thank-yous
Personal.
Partners
Realtors and trades.
A closer look
Most contractors get referrals by accident. A simple program with a clear ask and thank-you makes them predictable.
Where to start
Create a referral card and give it to every happy customer.
An example
A roofer sent a handwritten thank-you and gift card for each referral. Referrals became his top lead source.
Know your numbers
Track referrals and jobs closed from them.
A message that works
"If you know a neighbor who needs a roof check, we'd be grateful. Here's a card to share."
Common mistakes
Never asking, no thank-you and complicated rewards.
How to stand out
Personal thank-you notes stand out more than discounts.
Turn your work into your best advertising.
We help home service contractors turn real projects, videos and events into a steady flow of local leads and booked estimates.
Frequently asked questions
When should contractors ask for referrals?
Right after a job is completed and the customer is happy, and again at follow-up visits or check-ins.