Networking groups can become a steady referral source. Here is how contractors make them work.
In this article
Why networking works
Homeowners trust recommendations from people they know. Networking groups put you in a room with realtors, insurance agents and other trades who meet your customers every week. Over time, referrals flow.
Types of groups
Referral groups, chambers of commerce, trade associations and local business meetups.
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Choose the right group
Look for members who meet your ideal customers.
Show up consistently
Relationships need time. Missing meetings kills momentum.
Give first
Refer others and they will refer you.
Short presentation
Explain clearly who your ideal customer is.
Follow up
Thank referral sources and update them on results.
Track results
Record referrals and revenue from each group.
Where to start
Visit two or three groups as a guest before joining.
Know your numbers
Track referrals received and given per month.
A sample introduction
"I'm Carlos with ABC Roofing. My best referral is a homeowner with a 15-year-old roof who's thinking of selling."
Common mistakes
Joining and not attending, vague presentations and never giving referrals.
An example
A plumber joined a weekly referral group with a realtor, an insurance agent and a home inspector. Within a year, the group became his second-largest lead source, mostly from inspection reports and new homeowners.
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Frequently asked questions
Are networking groups worth it for contractors?
They can be, when the group includes professionals who meet your customers, like realtors and other trades, and you attend consistently.