Local radio can build a contractor's brand when it runs often enough.
In this article
When radio works
Local stations reach homeowners during commutes. It works best for services everyone needs, like HVAC, plumbing and roofing.
Stations
Match the audience to your customers.
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Times
Morning and afternoon drive.
Scripts
One problem, one solution, one number.
Offers
Seasonal tune-ups or free inspections.
Frequency
Many spots per week beat a few.
Tracking
A unique number for radio.
Sponsorships
Weather or traffic segments.
Where to start
Ask two local stations for audience data and a three-month package.
An example
An HVAC company sponsored the morning weather report. Callers began saying the company's name before asking for service.
Common mistakes
Short tests, crowded scripts and no tracking.
Know your numbers
Track calls to the radio number, cost per call and branded searches on Google during the campaign.
A message that works
Example script: "AC making noise? Don't wait for it to quit. Call Cool Air today for a tune-up. 555-1234. That's 555-1234."
Turn your work into your best advertising.
We help home service contractors turn real projects, videos and events into a steady flow of local leads and booked estimates.
Frequently asked questions
How long should contractors run radio ads?
Radio needs frequency, so short tests rarely work. Many advertisers commit to several months on the same station to build recognition.