Cutting a hole in a door, wall or glass panel is a job most pet owners will not try themselves. Here is how to win it.
In this article
Why pet doors are a good job
Millions of homes have dogs and cats, and owners want them to go in and out without help. The job is short, the ticket is fair and the customer is grateful. Most owners are afraid to cut their own door or wall.
Who buys
New dog owners, families that just moved, people who work long hours and owners of older pets.
Keep reading — free
The rest of this article is worth the 20 seconds
Tell us where to send it and the full piece unlocks right here, along with everything else on this blog.
Rather just talk? Message us on WhatsApp.
Door installs
The most common job. Measure the pet, place the flap at the right height and seal the cut.
Wall installs
Higher ticket. You need to check for studs, wires and pipes and finish both sides cleanly.
Glass and sliding doors
Sliding door inserts are easy. Pet doors in glass need a new pane with the opening built in, which you order from a glass shop.
Smart pet doors
Microchip and collar-key doors keep strays and raccoons out. They are a natural upsell.
Quote from photos
Ask for a photo of the door or wall and the pet's size. You can quote most jobs without a visit.
Partnerships
Vets, groomers, dog trainers and pet stores talk to your customers every day. Leave cards and ask for referrals.
Online presence
Google Business Profile photos of finished installs and short videos of the pet using the door.
Sample message
"Hi Rachel! For a 60-pound lab in a solid wood door, the install is $185 plus the door. I can come Thursday afternoon. Want me to hold the slot?"
Common mistakes
Wrong flap height, poor sealing that lets drafts in and cutting a wall without checking what is inside.
Turn your work into your best advertising.
We help home service contractors turn real projects, videos and events into a steady flow of local leads and booked estimates.
Frequently asked questions
How much does pet door installation cost?
It depends on the type of door and where it goes. A standard door install costs less than a wall install, and glass or sliding door installs usually cost more because they may need a glass panel insert or a new pane.