Swapping old hollow doors is one of the easiest whole-house upgrades. Here is how to sell it.
In this article
Why interior doors sell
Many homes still have flat hollow-core doors from decades ago. Replacing them with solid, paneled doors and new hardware makes a house feel upgraded, and homeowners often do the whole house at once.
Whole-house upgrades
Sell the full set of doors, not one at a time.
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Prehung vs slab
Explain the difference simply and recommend based on the frames.
Special doors
Pocket doors, barn doors and French doors raise the ticket.
Hardware
New handles and hinges complete the look.
Paint and trim
Offer painting and new casing in the same project.
Pricing
Price per door, with add-ons for prehung, special doors and painting.
Partners
Realtors preparing listings and remodelers who don't do finish work.
Know your numbers
Track doors per job, add-ons sold and time per door.
A message that books
"Hi Rachel! For your 12 interior doors, I'm sending two options: new slabs on your existing frames, or prehung doors with new trim. Both include new hardware."
Where to start
Post before-and-after photos of a hallway with new doors and offer a whole-house door quote.
Common mistakes
Measuring wrong, ignoring uneven floors and selling one door at a time.
Reviews and referrals
Door projects change the whole house, so homeowners like to show them off. Ask for a review the day after the install and offer a small credit for referrals to neighbors.
Timing
Many homeowners update doors before selling or after buying. Partner with realtors on both ends of the sale.
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Frequently asked questions
Is it better to replace the door slab or install a prehung door?
Slab replacement keeps the frame and costs less when the frame is in good shape. Prehung doors include a new frame and fix out-of-square openings, but take more work.