For commercial work, LinkedIn is where relationships with decision makers start.
In this article
Why LinkedIn
Facility managers, GCs and property managers use LinkedIn. A complete profile and project posts show you are an established company.
Personal profile
People connect with people.
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Company page
Projects, safety and certifications.
Targeted connections
Facility and property managers nearby.
Project posts
Photos with scope and challenges.
Safety record
Commercial buyers care about it.
Messages
Short and specific, never a pitch copy.
Consistency
One post a week.
Where to start
Connect with 20 facility managers in your area and post one completed project this week.
An example
A commercial painter posted a finished warehouse project. A facility manager who saw it asked for a bid on two buildings.
Common mistakes
Empty profiles, generic pitches and inconsistent posting.
Know your numbers
Track new connections with decision makers, conversations started and bid invitations that came from LinkedIn.
A message that works
"Hi David, I saw you manage several buildings in Dallas. We just finished a warehouse repaint nearby with zero disruption to operations. Open to a quick call next week?"
Turn your work into your best advertising.
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Frequently asked questions
Who should commercial contractors connect with on LinkedIn?
Facility managers, property managers, general contractors, architects and procurement staff in your service area.