Three options raise close rates and average tickets.
In this article
Tiers
Three.
Value
Explained.
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Presentation
Side by side.
Financing
Monthly.
Choice
Customer decides.
A closer look
Single-price quotes force a yes or no. Three options let customers choose what fits their budget and priorities.
Where to start
Build three options for your most common job.
An example
A contractor added good-better-best to estimates. Average tickets rose and close rates improved.
Know your numbers
Track option selection and close rates.
A message that works
"Here are three options: basic repair, full upgrade and premium with extended warranty."
Common mistakes
Too many options, unclear differences and pushy selling.
How to stand out
Explain what each option gets the customer in plain words.
Turn your work into your best advertising.
We help home service contractors turn real projects, videos and events into a steady flow of local leads and booked estimates.
Frequently asked questions
Why do three-option estimates work?
They shift the decision from yes or no to which option, and many customers choose the middle or top option when value is clear.