Geofencing shows your ads to people in specific places, like the streets around a finished project.
In this article
Why it works
Neighbors see your trucks and yard signs. Ads in the same area reinforce the message.
Around jobs
Show the finished project to neighbors.
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Storm areas
Hail and wind zones.
Home shows
People who attended events.
Creative
Local photos and street names when allowed.
Budget
Small areas, focused spending.
Privacy
Use reputable platforms that follow privacy rules.
An example
A siding contractor ran geofenced ads around each finished home for two weeks. Neighbors called saying they saw the house and the ads.
Know your numbers
Track leads per neighborhood, cost per lead and jobs closed near previous projects.
A message that works
Ad copy: "We just finished new siding on Maple Street. See the before and after and get your free estimate."
Where to start
Pick your last three finished projects and run a two-week campaign in the streets around them with photos of the work.
Common mistakes
Areas too large, generic creative and campaigns that keep running long after the job is old news.
Turn your work into your best advertising.
We help home service contractors turn real projects, videos and events into a steady flow of local leads and booked estimates.
Frequently asked questions
What is geofencing for contractors?
It is a way to show ads to people in a defined geographic area, such as a neighborhood where you just finished a job or an area hit by a storm.