Retargeting reminds people who already visited your site to come back and book.
In this article
Why retargeting
Homeowners compare several contractors before calling. Retargeting keeps your name in front of them while they decide.
Audiences
Website visitors, video viewers and past leads.
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Offers
Free inspection, financing or seasonal promotions.
Creative
Reviews, project photos and team faces.
Frequency
Enough to be remembered, not annoying.
Budget
Small compared with prospecting ads.
Privacy
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An example
A roofer added retargeting ads showing reviews and financing to website visitors. Visitors who left without calling started coming back to request inspections.
Know your numbers
Track cost per lead from retargeting, frequency and how many leads had visited the site before.
A message that works
Ad copy: "Still thinking about that new roof? Read what your neighbors say about us and book a free inspection."
Where to start
Install your ad platform's tracking on your website, build an audience of visitors from the last 30 days and run one ad with reviews and an offer.
Common mistakes
Showing the same ad for months, ignoring frequency and sending people back to the homepage instead of a focused page.
Turn your work into your best advertising.
We help home service contractors turn real projects, videos and events into a steady flow of local leads and booked estimates.
Frequently asked questions
Does retargeting work for contractors?
It can work well for high-ticket services with longer decisions, like roofing, remodeling and HVAC replacement, because homeowners compare options before calling.