Marketing

Customer reactivation campaigns for contractors

By Scavi Company · · 3 min read
Customer reactivation campaigns for contractors

Old customer lists hold easy revenue.

Lists

Past customers.

Reminders

Maintenance.

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Offers

Relevant.

Personal

Messages.

Timing

Seasonal.

A closer look

Many contractors spend on ads while ignoring hundreds of past customers who already trust them.

Where to start

Export customers who have not booked in two years.

An example

A plumber texted past customers about water heater flushes. Many booked within days.

Know your numbers

Track replies and bookings.

A message that works

"Hi Mark, it's been a while! Your water heater is due for a flush. Want us to stop by?"

Common mistakes

Ignoring old lists, generic blasts and no consent.

How to stand out

Mention the last service you did for them.

Turn your work into your best advertising.

We help home service contractors turn real projects, videos and events into a steady flow of local leads and booked estimates.

Frequently asked questions

How do contractors reactivate past customers?

By sending personal messages, maintenance reminders and relevant offers to customers who have not booked in a while.