Text messages reach customers fast when they are useful and permitted.
In this article
Why SMS
Most texts are read quickly.
Consent
Required.
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Reminders
Appointments and maintenance.
Offers
Seasonal and relevant.
Reviews
Ask after the job.
A closer look
Customers welcome texts that help them: an arrival window, a reminder before a tune-up or a link to pay. They tolerate an occasional seasonal offer. They opt out fast when messages feel like spam. Register your business texting properly, keep messages short and always include who you are and how to stop.
Where to start
Collect consent on every invoice and estimate form, then start with appointment reminders.
An example
An HVAC company texted past customers before summer offering tune-ups. Bookings filled the first weeks of the season.
Know your numbers
Track opt-in rate, opt-outs, replies and bookings from texts.
A message that works
"Hi Sam, it's Cool Air. Summer tune-ups are open. Reply YES and we'll text you times. Reply STOP to opt out."
Common mistakes
Texting without consent, sending too often and no opt-out.
Turn your work into your best advertising.
We help home service contractors turn real projects, videos and events into a steady flow of local leads and booked estimates.
Frequently asked questions
Do contractors need permission to send marketing texts?
Yes. Marketing texts generally require prior consent, clear identification and an easy way to opt out. Follow carrier and legal rules and use a compliant texting platform.