New homeowners are choosing their service companies for years. Be the first one they meet.
In this article
Why new homeowners matter
People who just bought a home have a list of repairs from the inspection, no relationships with local contractors and a strong desire to protect their investment. The company that helps them first often keeps them for years.
Inspection reports
Offer to quote the items in their report.
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First-year needs
Tune-ups, filters, water heaters and safety checks.
Welcome offers
A first-visit discount or free checkup.
Realtors and inspectors
They meet new buyers every week.
Maintenance plans
Plans give peace of mind to first-time owners.
Education
Teach them where shutoffs are and what to watch for.
Follow-up
Seasonal reminders build the relationship.
Know your numbers
Track new homeowner jobs, plan signups and lifetime value.
A message that welcomes
"Congratulations on the new home! If you'd like, we can go over the HVAC and plumbing items from your inspection report and show you where your shutoff valves are."
Where to start
Ask three realtors and two inspectors if you can be on their recommended list.
Common mistakes
Pushy sales, ignoring the inspection report and no follow-up.
The first visit
Use the first visit to create a simple home profile: equipment ages, filter sizes and shutoff locations. Send it to the customer. It becomes the reason they call you, not someone else, next time.
Price every call so it pays.
We help service businesses set clear policies, book better jobs and turn more calls into profitable work.
Frequently asked questions
Why target new homeowners?
Because they need repairs and maintenance, don't have trusted contractors yet and often follow the inspection report. The first good company they meet often becomes their go-to provider.