A tune-up campaign brings customers in before their equipment fails. It fills slow weeks, finds repairs early and creates chances to sell membership plans.
In this article
Pick the season
Cooling tune-ups in spring, heating in fall. Other trades have their own rhythm, like water heater flushes or sprinkler startups.
Start with your list
Past customers respond best. Sort by last visit and equipment type.
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The offer
A clear price for the tune-up and what it includes. A checklist makes the value visible.
Messages
Text first, then email. Short, with a link or a number to book.
Capacity
Plan how many tune-ups per day each tech can do without hurting service calls.
On the visit
Find issues early and explain them with photos. Offer the membership plan.
Measure
Count booked tune-ups, repairs found and memberships sold.
Common mistakes
Starting too late, overbooking the team and treating tune-ups as quick visits with no real inspection.
Price every call so it pays.
We help service businesses set clear policies, book better jobs and turn more calls into profitable work.
Frequently asked questions
When should a tune-up campaign start?
A few weeks before the busy season: early spring for cooling, early fall for heating. That gives time to book visits before the first heat wave or cold snap.