Registering every unit protects customers and builds loyalty. Here is a simple process.
In this article
- Registration protects the warranty
- Know the deadlines
- Make it part of the job
- Office or tech
- Send proof to the customer
- Keep records
- Faster warranty claims
- Explain parts vs labor
- A selling point
- Maintenance requirements
- Where to start
- Common mistakes
- An example
- Common brands, common rules
- Frequently asked questions
- Frequently asked questions
Registration protects the warranty
Many equipment manufacturers offer longer warranties only when the product is registered within a set period after installation. When the installer forgets, the customer may lose years of parts coverage. Registering for the customer protects them and builds loyalty.
Know the deadlines
Each brand has its own registration window. Keep a list for the equipment you install.
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Make it part of the job
Add registration to the install checklist, with serial numbers and photos of the data plate.
Office or tech
Decide who registers. Many companies give it to the office to make sure it happens.
Send proof to the customer
Email the registration confirmation. Customers appreciate the care.
Keep records
Store serial numbers and dates in your customer file for future claims.
Faster warranty claims
When something fails, registered equipment and clear records speed up replacement.
Explain parts vs labor
Manufacturer warranties often cover parts only. Explain your labor warranty separately.
A selling point
"We register every unit for you" is a simple promise that sets you apart.
Maintenance requirements
Some warranties require regular maintenance. Use that to sell maintenance plans.
Where to start
Audit installs from the last 90 days and register any that were missed.
Common mistakes
Leaving registration to the customer, losing serial numbers and missing deadlines. Each one can cost the customer years of parts coverage and cost you a loyal client.
An example
After each install, the tech photographs the data plate and adds the serial number to the job. The office registers the unit within two days and emails the confirmation to the customer with the company's labor warranty attached.
Common brands, common rules
Keep a one-page cheat sheet with the registration window and website for each brand you install. New office staff can follow it on day one, and nothing depends on one person's memory.
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Frequently asked questions
Why register a manufacturer warranty?
Many manufacturers offer longer parts coverage only when the product is registered within a set period after installation.