An outdated logo can make an established company look tired. A refresh modernizes without losing recognition.
In this article
Keep what works
Colors and recognizable shapes.
Simple and readable
It must work on trucks and phones.
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Test it
Small and large sizes.
Roll out in phases
Website first, trucks later.
Tell customers
Share the story behind it.
Common mistakes
Complicated designs, losing recognition and inconsistent use.
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Frequently asked questions
Should I completely change my logo?
Usually a refresh is safer than a total change, keeping colors or shapes customers already recognize.