Some competitors make great partners.
In this article
Referrals
Different specialties.
Backup
Emergencies.
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Buying groups
Better prices.
Knowledge
Peer groups.
Trust
Clear rules.
A closer look
The plumber across town may not do boilers; you may not do sewer lines. Referring work both ways serves customers better and builds goodwill.
Where to start
Meet one respected competitor and discuss referral rules.
An example
Two plumbing companies agreed to refer specialty work. Both gained jobs they would have turned away.
Common mistakes
Poaching customers, unclear rules and sharing sensitive information.
What to track
Track referrals given and received.
Questions to ask
What do we refer out? Who do we trust? What are the rules?
Price every call so it pays.
We help service businesses set clear policies, book better jobs and turn more calls into profitable work.
Frequently asked questions
Why would a service company partner with a competitor?
To refer work outside each other's specialties, cover emergencies, share knowledge or buy together for better prices.