Instagram shows your work, your team and your trucks in the neighborhood. It builds familiarity before the customer needs you.
In this article
Before and after
The most engaging posts for service work.
Short videos
Quick clips of the job and the result.
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Team faces
Introduce technicians and office staff.
Local touch
Tag neighborhoods and local partners.
Messages
Answer DMs quickly; they are leads.
Common mistakes
Stock photos, posting once a month and ignoring messages.
Price every call so it pays.
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Frequently asked questions
What should a service company post on Instagram?
Before and after photos, short videos of jobs, team moments and quick tips. Consistency matters more than perfection.