Most callers ask about price first. The answer decides if they book.
In this article
Why callers ask for price first
Price is the only thing callers know to ask. They're not cheap; they just don't know how to compare. A cold "we don't quote over the phone" loses them. A quick number with nothing else loses your margin.
Ask before you answer
"What's going on?" Understanding the problem changes the conversation.
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Give what you can
For standard jobs, give the price. For diagnostics, give the visit fee and a range.
Build value
Licensed, background-checked technicians, warranty and arrival windows.
Confident booking
"I have an opening tomorrow at 9. Should I put you down?"
Diagnostic fee credit
Crediting the fee toward the repair makes it easier to accept.
Follow-up
Callers who don't book get a text with your offer and link.
Track it
Measure booking rate by person on the phone.
A script that books
"The visit is a flat fee, and if you go ahead with the repair, it's credited to the job. Most repairs like this are in a typical range, and the technician will give you the exact price before starting."
Where to start
Record ten calls, listen as a team and rewrite the price answer together.
Common mistakes
Refusing to talk about price, giving the cheapest number possible and not asking for the booking.
Know your numbers
Booking rate on calls that ask for price, average ticket of those jobs and calls lost to price. If the rate is low, the answer to the price question needs work.
Price every call so it pays.
We help service businesses set clear policies, book better jobs and turn more calls into profitable work.
Frequently asked questions
Should a service company give prices over the phone?
For simple, standard jobs, yes. For diagnostic work, give the visit fee and a typical range, explaining that the exact price comes after seeing the problem.