Local reporters need experts for seasonal stories. Service owners who are helpful become their go-to sources.
In this article
Be the expert
Offer seasonal tips.
Respond fast
Reporters work on deadlines.
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Be useful
Advice, not sales pitches.
Share coverage
Post it on your site and social media.
Build relationships
Thank reporters and stay in touch.
Common mistakes
Slow replies, sales talk and no follow-up.
Price every call so it pays.
We help service businesses set clear policies, book better jobs and turn more calls into profitable work.
Frequently asked questions
How do I become a source for local reporters?
Introduce yourself, offer quick tips on seasonal topics and answer fast when they call.