Direct mail works with repetition and clear offers.
In this article
Targeting
Neighborhoods.
Postcards
Simple.
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Offers
Clear.
Frequency
Repeated.
Tracking
Codes.
A closer look
One postcard rarely works. Homeowners need to see your name several times before they call. Target homes that fit your ideal customer.
Where to start
Pick three neighborhoods near current customers.
An example
An electrician mailed postcards monthly to older neighborhoods. Panel upgrade calls increased.
Common mistakes
One-time mailings, crowded designs and no tracking.
What to track
Track calls by code.
Questions to ask
Which neighborhoods? What offer? How will we track?
Make it repeatable
Schedule mailings for the next six months at once.
Price every call so it pays.
We help service businesses set clear policies, book better jobs and turn more calls into profitable work.
Frequently asked questions
How often should service businesses send direct mail?
Repeated mailings to the same households over several months usually perform better than a single drop.