Manufacturers and suppliers often share marketing costs.
In this article
Co-op funds
Shared costs.
Dealer programs
Benefits.
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Events
Joint.
Rebates
Promotions.
Rules
Compliance.
A closer look
Many contractors leave co-op money unused because they never ask. Suppliers want their products promoted and may share costs.
Where to start
Ask your main suppliers about co-op programs.
An example
A contractor used co-op funds for a seasonal mailer. Marketing costs dropped.
Common mistakes
Not asking, missing deadlines and ignoring rules.
What to track
Track co-op funds used.
Questions to ask
What programs exist? What are deadlines? What is approved?
Make it repeatable
Calendar co-op deadlines at the start of each year.
Price every call so it pays.
We help service businesses set clear policies, book better jobs and turn more calls into profitable work.
Frequently asked questions
What are co-op marketing funds?
Funds some manufacturers provide to dealers to share the cost of approved advertising, based on purchases and program rules.