Case studies help win commercial accounts.
In this article
Problem
Specific.
Solution
Steps.
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Results
Numbers.
Photos
Before and after.
Permission
Client approval.
A closer look
Facility managers compare vendors carefully. A short case study from a similar building reduces their risk.
Where to start
Write one case study from your best commercial job.
An example
A cleaning company included a case study in proposals. Win rates improved.
Common mistakes
No numbers, no permission and long texts.
What to track
Track proposals with case studies.
Questions to ask
Which job is best? Do we have permission? What numbers?
Make it repeatable
Write a case study after every major commercial project.
Price every call so it pays.
We help service businesses set clear policies, book better jobs and turn more calls into profitable work.
Frequently asked questions
What makes a good case study?
A clear problem, the solution, measurable results, photos and a quote from the client, with permission.