How your company sounds in texts, emails and ads shapes how customers feel before the technician arrives.
In this article
Pick three words
Friendly, clear and dependable, for example.
Write examples
Sample texts for common situations.
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Train the office
Everyone sounds the same.
Avoid jargon
Plain words build trust.
Review messages
Check templates yearly.
Common mistakes
Robotic templates, mixed tones and too much humor.
Price every call so it pays.
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Frequently asked questions
What is brand voice?
The personality of your words: friendly, direct, expert or playful. It should be consistent across every message.