A CRM helps GCs win repeat and negotiated work.
In this article
Leads
Sources.
Bids
Status.
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Relationships
Contacts.
Follow-ups
Reminders.
Reports
Pipeline.
A closer look
Business development often lives in one person's head. A CRM makes the pipeline visible and keeps follow-ups from slipping.
Where to start
Enter your top 50 relationships and open bids.
An example
A GC tracked architects and owners in a CRM. Follow-ups became consistent and negotiated work grew.
Common mistakes
Not updating, too many fields and no owner.
What to track
Track pipeline value and win rate.
Questions to ask
Who owns the CRM? What is the pipeline? Which relationships need attention?
Who owns it
Business development lead owns updates.
Run tighter jobs and win the right ones.
We help construction companies build the systems, online presence and client relationships that bring better projects.
Frequently asked questions
Why should general contractors use a CRM?
To track leads, bids, contacts and follow-ups, see the pipeline and avoid losing opportunities when people are busy.