Case studies turn completed projects into sales tools.
In this article
Challenge
Specific.
Approach
Decisions.
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Results
Numbers.
Photos
Progress and final.
Quote
Client.
A closer look
Proposals full of generic claims look alike. A case study showing how you finished an occupied hospital renovation on time is persuasive.
Where to start
Write case studies for your three best projects.
An example
A GC added case studies to proposals. Interview invitations increased.
Common mistakes
No results, long texts and no permission.
What to track
Track proposals and wins.
Questions to ask
Which projects? What results? Do we have permission?
Who owns it
Marketing or PM writes; executive approves.
Run tighter jobs and win the right ones.
We help construction companies build the systems, online presence and client relationships that bring better projects.
Frequently asked questions
What should a construction case study include?
The challenge, how the team solved it, measurable results like schedule or cost, photos and a client quote with permission.