Whole house fans are a niche energy upgrade. Here is how to sell them.
In this article
Why whole house fans sell
In climates with cool evenings, a whole house fan pulls fresh air through the home and pushes hot air out the attic. It can reduce air conditioning use.
Climates
Best where nights cool down.
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Energy savings
Explain realistic savings.
Attic ventilation
Enough vents are essential.
Sizing
Match fan size to home size.
Installation
Clean ceiling cut and sealed insulation.
Noise
Modern units are quieter. Explain options.
Pricing
Installed price with venting upgrades as needed.
Where to start
Offer whole house fans to insulation and attic customers in suitable climates.
A message that books
"Hi Dan, since your evenings cool down, a whole house fan could cut your AC use. I'll check your attic venting and send options."
Common mistakes
Selling in the wrong climate, poor venting and noisy units.
An example
An insulation contractor in a dry Western climate started offering whole house fans during attic jobs. Many customers added the fan to their insulation project, raising the average ticket.
Know your numbers
Track attic jobs where the fan was offered, attach rate and callbacks for noise or venting.
Turn your work into your best advertising.
We help home service contractors turn real projects, videos and events into a steady flow of local leads and booked estimates.
Frequently asked questions
Do whole house fans work everywhere?
They work best in climates with cool evenings and mornings, where outdoor air can replace warm indoor air.