A 30-second customer video can outsell your whole website. Here is how to get them.
In this article
- Video testimonials build trust fast
- Ask at the right moment
- Make it easy
- Good questions
- Show the work
- Get written permission
- Light editing
- Use them everywhere
- Match the service
- Thank the customer
- Common mistakes
- How to ask
- Start this week
- Know your numbers
- Frequently asked questions
- Frequently asked questions
Video testimonials build trust fast
Homeowners trust other homeowners. A 30-second video of a real customer standing in their new kitchen convinces more than any ad copy. Video testimonials work on your website, Google profile and social media.
Ask at the right moment
Ask at the final walkthrough, when the customer is happiest with the result.
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Make it easy
Shoot on a phone, keep it short and suggest two or three questions. No scripts.
Good questions
- What made you call us?
- What was the project like?
- Would you recommend us, and why?
Show the work
Film in front of the finished project. The result is part of the testimonial.
Get written permission
A simple release form protects you and respects the customer.
Light editing
Add captions, trim pauses and add your logo. Most people watch without sound.
Use them everywhere
Website, estimate emails, social posts and ads.
Match the service
Show a kitchen testimonial to kitchen leads and a roofing one to roofing leads.
Thank the customer
A thank-you card or small gift is a nice gesture. Check platform rules before offering anything for reviews.
Common mistakes
Overly scripted videos, bad audio and never asking at all.
How to ask
"We're so glad you love the kitchen. Would you be willing to share a 30-second video about your experience? It really helps other families decide."
Start this week
Pick your three happiest recent customers and ask if you can visit and film a short video. Three good testimonials are enough to upgrade your website and estimate emails.
Know your numbers
Track which videos get watched and whether estimates sent with a testimonial close at a higher rate. Use the best performers in your ads.
Turn your work into your best advertising.
We help home service contractors turn real projects, videos and events into a steady flow of local leads and booked estimates.
Frequently asked questions
When should contractors ask for a video testimonial?
At the final walkthrough, when the customer is happiest with the finished project. Keep it short and unscripted.