A wrapped truck and a yard sign on a finished job keep working long after you leave. Here is how to get the most from both.
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Your truck and yard signs work every day
A wrapped truck is seen by thousands of people a week, parked in driveways and stopped at traffic lights in the exact neighborhoods you serve. Yard signs sit in front of finished jobs where neighbors can see the result. For local contractors, these are some of the most cost-effective marketing tools available.
What makes a truck wrap work
- Your company name, large and readable from a distance.
- What you do, in three or four words.
- A phone number or short website address.
- Clean design without clutter.
People see your truck for a few seconds. If they cannot read it at a glance, it does not work.
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Wrap, partial wrap or decals
A full wrap costs more but has the strongest impact. Partial wraps and lettering are cheaper and still effective. Choose based on budget, but keep the same branding on every vehicle.
Keep the trucks clean
A dirty truck with a dented bumper sends the wrong message. Your vehicle is a moving business card, so treat it like one.
Drive like your logo is watching
Aggressive driving in a branded truck can cost you customers and reviews. Make safe, courteous driving part of the company rules.
Yard signs on every job
Ask every customer for permission to place a sign during and after the work. Check HOA and town rules on yard signs. Signs on a finished job get neighbors calling while the result is fresh.
Pair signs with door hangers
Leave door hangers on the nearby houses when you start a job. Neighbors who see the sign and get a hanger are more likely to call.
Track the calls
Ask every new lead how they heard about you, or use a dedicated phone number on the truck. Knowing how many jobs came from vehicles and signs shows whether to wrap the next truck.
Hire a designer once
A professional logo and wrap design pays off over years of driving. Use the same colors and logo on trucks, signs, uniforms, estimates and your website so people recognize you everywhere they see you.
Turn your work into your best advertising.
We help home service contractors turn real projects, videos and events into a steady flow of local leads and booked estimates.
Frequently asked questions
What should be on a contractor truck wrap?
Your company name in large letters, what you do in a few words and a phone number or short website address, in a clean design that can be read at a glance.