Storm doors are fast, affordable jobs that open the door to bigger projects.
In this article
Why storm doors sell
Storm doors protect the main door, add ventilation with a screen and give an older entry a fresh look. They're fast, affordable installs that many homeowners can't do themselves because doors are rarely square.
Seasons
Fall for protection, spring for screens. Run campaigns before both.
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Retractable screens
Built-in screens are the most requested feature.
Pet doors
Storm doors with pet doors solve a common problem.
Measuring
Out-of-square frames need careful measuring and adjustments.
Pricing
Price per door including installation, with options by model.
Bundles
Offer storm doors with entry door, window or trim projects.
Seniors
Older homeowners value easy-open handles and closers.
Know your numbers
Track installs per month, bundles sold and callbacks.
A message that books
"Hi George! I can measure your front and back doors this week and install new storm doors with retractable screens before the cold arrives."
Where to start
Send a fall campaign to past customers offering storm doors with installation in under two hours.
Common mistakes
Wrong measurements, closers adjusted badly and not offering the bundle.
Reviews and referrals
Storm door customers are often older homeowners who talk to neighbors. Leave a magnet or card with your number, and ask for a review while you're still on site.
Upsells
Check the main door's weatherstripping and threshold during the install. Small fixes add revenue and make the customer's home more comfortable.
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Frequently asked questions
When do homeowners buy storm doors?
Most buy before winter for protection and comfort, or in spring when they want ventilation with a screen.