New lawns are a strong seasonal service. Here is how to win sod and hydroseeding jobs.
In this article
Why new lawns sell
New homes, damaged yards and renovations need lawns. Sod gives an instant result, and hydroseeding offers a lower-cost option for large areas. Both are visual services that bring referrals from neighbors.
Who buys
New homeowners, builders, homeowners after construction or drought and commercial properties.
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Soil prep is the job
Grading, removing debris and improving soil decide whether the lawn survives.
Sod or seed
Explain cost, timing and results so the customer chooses well.
Timing
Each grass type has better planting seasons. Plan around your climate.
Watering instructions
Most failures come from watering. Give simple written instructions.
Irrigation upsell
New lawns are the perfect moment to install or repair sprinklers.
Builders
Builders need lawns for every home. Volume accounts help.
Pricing
By square foot, including prep and delivery.
A message that books
"Hi Lisa, for your 3,000 sq ft backyard, we'll regrade, add topsoil and lay new sod. I'll leave a watering schedule. Want the quote?"
Common mistakes
Poor prep, wrong season and unclear watering instructions.
Where to start
Introduce yourself to local home builders and pool contractors. Every new home and finished pool needs a lawn, and they prefer subcontractors who show up on schedule.
Know your numbers
Track square feet installed, callbacks for dead spots and irrigation upsells. Callbacks usually point to watering or prep issues.
Turn your work into your best advertising.
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Frequently asked questions
Is sod better than hydroseeding?
Sod gives an instant lawn but costs more. Hydroseeding costs less but takes weeks to establish. The choice depends on budget, timing and the area.