Homeowners love recessed lights. Here is how electricians win more of these jobs.
In this article
Why recessed lighting sells
Dark rooms with a single ceiling fixture are common in older homes. Recessed LED lights brighten the space, look modern and add value. Homeowners often start with one room and come back for more.
Layout design
Offer a simple lighting plan. It shows expertise and avoids dark spots.
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LED retrofits
Converting old cans to LED is an easy entry job.
Dimmers
Dimmers and smart switches raise the ticket.
Attic access
Access affects time and price. Check it during the estimate.
Clean ceilings
Minimal drywall damage and good cleanup earn reviews.
Pricing
Price per light, with adders for switches and difficult access.
Photos
Before-and-after photos at night sell well.
Know your numbers
Track lights per job, add-ons and repeat rooms.
A message that books
"Hi Kevin! For your living room, I suggest six recessed lights on a dimmer. I'm sending the layout and the price per light, with cleanup included."
Where to start
Offer a free lighting layout to past customers and post night-time before-and-after photos.
Common mistakes
Poor spacing, wrong color temperature and patched ceilings left for the homeowner.
Following up
After the first room, homeowners often want the kitchen or hallway next. Follow up two weeks later and ask how they like the lights.
Reviews
Ask for a review with photos of the room at night. Lighting jobs look great online and bring new calls.
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Frequently asked questions
How many recessed lights does a room need?
It depends on room size, ceiling height and use. A layout plan considers spacing, task areas and dimming, rather than a fixed number.