Cracked, stained pool decks are everywhere in warm states. Here is how to win them.
In this article
Why pool decks sell
In warm states, pool decks crack, stain and get hot under bare feet. Homeowners love the pool but hate the deck. Resurfacing is faster and cheaper than replacement, and the before-and-after is dramatic.
Cracked concrete
Repairing cracks is the first step.
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Coatings and overlays
Spray textures and overlays refresh the surface.
Cool deck
Coatings that stay cooler under the sun are a strong selling point.
Pavers
Paver overlays are a premium option.
Slip resistance
Safety around the pool sells to families.
HOAs and communities
Community pools need resurfacing too.
Seasons
Sell in late winter so decks are ready for summer.
Pricing
Price by square foot with crack repair listed.
Know your numbers
Track jobs, square feet and referrals from pool companies.
A message that books
"Hi Tom! We can repair the cracks and resurface your pool deck with a cool, slip-resistant coating in three days, ready before summer."
Where to start
Partner with pool service companies that see damaged decks every week.
Common mistakes
Coating over unstable concrete, slippery finishes and working in rainy weeks.
Following up
Pool owners often wait until the last minute. Follow up in early spring with a reminder of how long the job takes and the dates still open before summer.
Reviews
Ask for reviews with before-and-after photos. Pool decks are one of the most dramatic transformations you can show.
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Frequently asked questions
Can a cracked pool deck be resurfaced instead of replaced?
Often yes. If the base is stable, cracks can be repaired and the surface coated or overlaid, which costs much less than replacement.